About Us

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​​STAUD: Where Timeless Meets Playful​​

Founded in 2015 by Sarah “Staud” Staudinger and George Augusto, STAUD was born from a simple but radical idea: great design should be both empowering and within reach. Based in Los Angeles, we create for the woman who knows exactly what she wants—and isn’t afraid to have fun with it.

​​Our Design Philosophy​​
At the intersection of classic sophistication and bold experimentation, STAUD pieces are:

  • ​​Thoughtfully crafted​​ to become wardrobe staples
  • ​​Playfully designed​​ to spark joy every time you wear them
  • ​​Meticulously detailed​​ with unexpected touches

​​More Than Clothes—A Style Epiphany​​
If fashion is the journey, STAUD is the destination. Each collection tells a story of what happens when you stop chasing trends and start embracing your own refined, yet adventurous aesthetic.

Welcome to STAUD—where finding your style means never having to compromise.

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